Career & Biz

#Exhibitions- Great marketing option for Small & Medium Businesses

With festival season in town, there are exhibitions everywhere. Whether malls or housing societies, all are holding exhibitions from small to large scales. In fact, many more are being attracted to participate in exhibitions be it a big organization, a medium or small enterprise or a startup.

It not only allows you to interact with your audience, but also increases your business opportunities to new prospects, investors, suppliers and manufacturers that may play a significant role in your kind of industry.

Least cost method –

Unlike other marketing strategies like TV Commercials, newspapers, radio or magazine that require huge investments, exhibition is very affordable for small business owners. Depending on the venue and season, one table space ranges from Rs 3000 to 5000 per day.

Easy Lead to Sales Conversion

The Exhibition is an important marketing tool that enables on the spot conversion of contact to sales. This is the reason why many SMEs opt to participate in exhibitions.

Higher visibility to products

One important aspect of exhibition is that it allows live demonstration of products and services and hence higher visibility exhibits than any other medium. Even if those not intending to buy will at least see your products.

Allows interaction with prospective clients

One great advantage of exhibition is that it allows face to face interaction with prospective clients.

Reduces time gap

Customers can touch and feel the product, clear doubts  and ask queries on the spot, hence reducing the time gap between inquiry and final sales.

Great platform for test marketing

New business or products, prior to launching at large scale, need to survey the market. Exhibitions have proved very useful for carrying valuable market research and know customers responses and reactions instantaneously.

 

Aide to Competition intelligence

With competitors also participating, companies can learn in detail about competitors’ offers and study their strategies. This can further aid in understanding own competitive advantage and developing competition strategy.

Post Exhibition Follow Up

Businesses that tune up with your customers post exhibition establish stronger bonds with customers and maximize the long-term benefits from the exhibition.  So, to maintain a full-furnished database of people visiting your stall is a must. This should, however, be followed up by calling all your potential customers who showed interest in in your brand.

About the author

Himanshi Lydia Singh

Himanshi Lydia Singh

Believer, mother, creative thinker, blogger and a compulsive entrepreneur, i love, live & write with passion.

32 comments on “#Exhibitions- Great marketing option for Small & Medium Businesses

  1. Everyone loves it when individuals get together and share views.

    Great blog, keep it up!

  2. Useful information. Fortunate me I discovered your web site by chance, and I’m stunned why this
    accident didn’t happened earlier! I bookmarked it.

  3. Great web site you’ve got here.. It’s hard to find high-quality writing like
    yours these days. I seriously appreciate people like you!

    Take care!!

  4. Thank you for some other wonderful article.
    The place else may anyone get that kind of info in such an ideal manner of writing?
    I have a presentation subsequent week, and I’m on the look for such info.

  5. Would you like to capable of manage times which can be owing tend to be limited?

  6. Please let me know if you’re looking for a article writer for your blog.

    You have some really great articles and I believe I would be a good asset.
    If you ever want to take some of the load off, I’d absolutely love to write some material for your blog
    in exchange for a link back to mine. Please shoot me an email if interested.
    Kudos!

  7. I don’t know if it’s just me or if perhaps everyone else experiencing issues with your site.
    It appears as though some of the written text in your posts are running off the screen. Can somebody else please comment and let me know if this is happening to them too?
    This could be a issue with my browser because I’ve had this happen before.
    Thanks

  8. Hello, for all time i used to check website posts here early in the break of day, because i like to gain knowledge of
    more and more.

  9. Hi there i am kavin, its my first time to commenting anywhere,
    when i read this piece of writing i thought i
    could also make comment due to this good post.

  10. Good article. I am facing many of these issues as well..

  11. I have read so many content concerning the blogger lovers except this
    paragraph is genuinely a good paragraph, keep it up.

  12. Wow! After all I got a blog from where I be able to genuinely get valuable
    information concerning my study and knowledge.

  13. Wonderful blog! Do you have any tips and hints for aspiring writers?
    I’m planning to start my own website soon but I’m a little lost
    on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally confused ..
    Any recommendations? Kudos!

  14. Thank you for some other informative site. The place else could I am getting
    that type of info written in such a perfect manner?
    I have a venture that I’m just now operating on, and I’ve been on the glance out for such information.

  15. fantastic points altogether, you simply won a new reader.

    What may you suggest in regards to your put up that you just made a
    few days ago? Any certain?

  16. Hello to every body, it’s my first visit of this blog;
    this weblog contains awesome and genuinely fine stuff
    in support of readers.

  17. Wow, that’s what I was looking for, what a material! existing here at this
    blog, thanks admin of this site.

  18. Hi, yup this paragraph is actually pleasant and I have learned lot of things from it on the topic
    of blogging. thanks.

  19. Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your webpage?
    My website is in the very same area of interest as yours and my users would definitely benefit from a lot
    of the information you provide here. Please let me know if this ok with
    you. Thanks!

  20. Hello there! This blog post couldn’t be written any better!
    Reading through this post reminds me of my previous roommate!
    He constantly kept preaching about this. I’ll forward this article to
    him. Fairly certain he will have a very good read. Thank you for
    sharing!

  21. I’ve learn a few good stuff here. Certainly value
    bookmarking for revisiting. I surprise how much attempt you set to make such a magnificent informative website.

  22. Having read this I thought it was rather informative. I appreciate you
    taking the time and energy to put this informative
    article together. I once again find myself personally spending way
    too much time both reading and commenting. But so what, it was still worthwhile!

  23. You made some decent points there. I looked on the internet to learn more about the issue and found most people will go along
    with your views on this site.

  24. This site really has all the information and facts I wanted about this subject
    and didn’t know who to ask.

  25. I do accept as true with all of the concepts you have presented on your post.
    They are really convincing and can certainly work. Nonetheless, the posts are very brief for starters.
    Could you please extend them a bit from next time?
    Thank you for the post.

  26. I’m impressed, I must say. Rarely do I encounter a blog that’s both educative and entertaining, and without a doubt,
    you’ve hit the nail on the head. The issue is something that not enough
    people are speaking intelligently about. Now i’m very happy I found this during my
    hunt for something relating to this.

  27. If you would like to increase your experience only keep visiting this web page and be updated with the most recent
    information posted here.

  28. Hello, I desire to subscribe for this weblog to get newest updates, thus where can i do it please help.

  29. Greetings! Very helpful advice in this post!
    It’s the little changes which will make the most significant changes.
    Thanks a lot for sharing!

  30. Really enjoyed this post.Really thank you! Keep writing.

  31. This is one awesome blog.Really thank you! Fantastic.

  32. I agree exhibition is the one venue to market a company and its products/services. It depends too on the organizer and how big the event is. The biggest I have attended several times was the Canton Fair, all three phases of it.

    Also, exhibitions is one of the best ways to check out competitors too. LOL!

Facebook

Twitter

Newsletter

Woman, you are not here by chance, but to RECEIVE the BEST of the WORLD. That’s just an email away.