Career & Biz

#Exhibitions- Great marketing option for Small & Medium Businesses

With festival season in town, there are exhibitions everywhere. Whether malls or housing societies, all are holding exhibitions from small to large scales. In fact, many more are being attracted to participate in exhibitions be it a big organization, a medium or small enterprise or a startup.

It not only allows you to interact with your audience, but also increases your business opportunities to new prospects, investors, suppliers and manufacturers that may play a significant role in your kind of industry.

Least cost method –

Unlike other marketing strategies like TV Commercials, newspapers, radio or magazine that require huge investments, exhibition is very affordable for small business owners. Depending on the venue and season, one table space ranges from Rs 3000 to 5000 per day.

Easy Lead to Sales Conversion

The Exhibition is an important marketing tool that enables on the spot conversion of contact to sales. This is the reason why many SMEs opt to participate in exhibitions.

Higher visibility to products

One important aspect of exhibition is that it allows live demonstration of products and services and hence higher visibility exhibits than any other medium. Even if those not intending to buy will at least see your products.

Allows interaction with prospective clients

One great advantage of exhibition is that it allows face to face interaction with prospective clients.

Reduces time gap

Customers can touch and feel the product, clear doubts  and ask queries on the spot, hence reducing the time gap between inquiry and final sales.

Great platform for test marketing

New business or products, prior to launching at large scale, need to survey the market. Exhibitions have proved very useful for carrying valuable market research and know customers responses and reactions instantaneously.


Aide to Competition intelligence

With competitors also participating, companies can learn in detail about competitors’ offers and study their strategies. This can further aid in understanding own competitive advantage and developing competition strategy.

Post Exhibition Follow Up

Businesses that tune up with your customers post exhibition establish stronger bonds with customers and maximize the long-term benefits from the exhibition.  So, to maintain a full-furnished database of people visiting your stall is a must. This should, however, be followed up by calling all your potential customers who showed interest in in your brand.

About the author

Himanshi Lydia Singh

Himanshi Lydia Singh

Believer, mother, creative thinker, blogger and a compulsive entrepreneur, i love, live & write with passion.

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  32. I agree exhibition is the one venue to market a company and its products/services. It depends too on the organizer and how big the event is. The biggest I have attended several times was the Canton Fair, all three phases of it.

    Also, exhibitions is one of the best ways to check out competitors too. LOL!




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