So, Ms. Travel Bee of Meenal Aggarwal of our WOO Community is making news. We are very happy to see her featured in Asian News Channel. Check out Here. As you read this, you might ask yourself when would you make news. When does one make news? I am asking you to answer these questions with to know if you can make news too! When i say ‘You‘, i mean you as an individual or your business or service that you have gotten into existence. What specific need you are addressing? This is the era of niche businesses. No One would have cared if Meenal had just started just another travel agency. It would just get lost in the the crowd. But, she offers specialized services for women travelers. And there is great demand for such a service especially in our country when women safety is of prime concern. What is that specific need you are addressing? What does it mean to people? What matters is how you position your business. Ms Travel Bee’s tagline is Empowering Women Travel. “There is wanderer in every woman”, it goes on. How does your target group perceive you is important. What you are trying to say or mean should be equal to what your customers understand of you. Does it make any difference to any area/s of peoples’ lives? Gist is – Are you doing something good to someone? Women have this need to break free and explore world too. But, women travelling alone is not the part of our culture and not safe either. Ms Travel Bee is doing good by organizing women group tours where women feel safe in each others company and also enjoy their holidays. How is it different from what others are doing? This will answer what is your competitive advantage. Being different sets you apart from others offerings and increases your visibility in the market. Recently some women specific travel groups have come up. But, we have to wait and watch this space. How well do you do it? Just being different will be an initial advantage. But, what takes you from business to brand is how well you execute the business. This will determine your customer satisfaction level. What difference will it make to people if you were not there? This questions is as brutal as Robin Sharma’s book titled Who will cry when you die, but also a crucial one to answer. I mean, do they need you at all? And, finally, Do you love what you do? Believe me, if you are here only to make money, there are great chance that you will get weary faster as things get complex and competition will get fierce. You will be able to think creatively and come out with solutions only if you are passionate about what you do. Meenal, founder of Ms Travel Bee is crazily in love with what she does. And, this is just a beginning. As you answer these, you will understand the difference between just having a voice or a powerful voice, having a business or a brand. The difference you make will determine the special place the world will offer you. Happy entrepreneurship.