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5 Best Optimal Networking Tips For Business Women

Networking events have special significance for Small Business Owners who are looking for direct leads and need to build new markets.

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Himanshi Lydia Singh

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Are you planning to attend a networking event soon?

Networking events have special significance for Small Business Owners who are looking for direct leads and need to build new markets. And, each event you attend is an opportunity to build your brand and business.

Some people take naturally to networking with their inherent charm and suaveness, while some could do with some pointers, helping them polish their strengths and avoid awkward situations.

Start by asking the right questions yourself. Why a member who may also be a prospective client should be interested to talk to me in the first place? What is special about me? What may discourage or disappoint someone from talking to me? Did I make some mistakes last time? How can I overcome them?

Here are some pointers to assist you to come up with your best at any networking event that you attend.

Follow the dress code: Many people miss this point. Create your first impression by dressing up to the occasion. The sharp and business dress makes the job easier. If the event specifies the dress code If you are pleasant-looking, people will surely be inclined to talk to you.

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Follow the dress code

Add value to the conversation: Can you add value to the group chat or to the individual conversation? Do you have some knowledge base for people to be involved? Time is precious and people present at the event would be interested to learn and gain from contacts. Brushing up the latest development, some current affairs information, and your domain knowledge will do the trick. The following tips will help you the next time you are in a similar situation.

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Be a good listener You need to be a patient listener when you meet other professionals as it's important to be perceived as attentive and not just as a talker. Observing minutely the people present, and the overall tone of the event whether it's formal or casual will help you in understanding and planning your approach. After attending a few you will develop your own unique style for the best results.

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Being a good listener

Exchange Cards Eager to make as many contacts as possible? Though it is important to have cards for post-event follow-up. But what's the point if you gain the card, but lose the contact? That means, just by abruptly hopping from one member to another just to have maximum cards will not help you strike a single relationship. In fact, some even might remember you and will avoid talking to you later. Replace card collecting with exchanging.

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Don't get personal A friend of mine who owns a small wholesale garment business was upset after attending a local manufacturer's association meeting. What put him off was a particular businessman who just didn't stop asking personal questions, and trying to befriend him. Asking personal questions to people at such business events is a big no-no. One needs to respect each other as this can put off many people instantly. Stick to the business at all times instead of coming across as nosy and immature. Discuss common issues or concerns or offer help if someone needs it, but never cross the professional line.

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Never get in to someones personal domain

No bragging, please!

I had been to an all-women networking event, where the focus was on honing professional skills and meeting other freelance professionals. To my chagrin, the lady seated next to me kept bragging non-stop about her achievements, her experience. It not only bored me, but I actually started ignoring her completely. Engaging in dialogue and not monologue is a superior way to build relationships.

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People can really find out when you brag

So, gear up for your next meet and let us know how it went. If you like this article, like it and share it.

Score better at any networking event with our tips on Non-verbal communication. Read our article on Non-verbal communication.

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ABOUT THE AUTHOR

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Himanshi Lydia Singh

Believer, mother, creative thinker, blogger and a compulsive entrepreneur, i love, live & write with passion.

Want to share your knowledge or speak your heart out with your women tribe?